- Use social media in the morning, during breaks or at the evening. When you’re not able to work yet or already social media will allow you to spend the time somewhat productively and actively anyways. Of course do not spend all your free time doing that.
- Do not read daily newspapers or direct news sources, let the social media users filter the important stuff for you, this way you spare time in fact. Check only websites you really can’t live without directly.
- Use a RSS Reader like Netvibes and only read the headlines relevant in a given moment. For instance onNetvibes I have a tab for SEO blogs and another for green blogs. I only read the green blogs when I’m done with my work.
- Socialize with your friends on several platforms. This way no company can take away your social capital or sell it back to you once they leave beta, their share plummets or the company is swallowed by another less scrupulous one.
- Never actively search for content you could submit to social media, submit stuff that you read and like anyways.
- Submit stuff that is popular on one platform to another if you think it might be suitable for this audience as well.
- Concentrate on only a few of your favorite social media sites. Use not the most popular ones but those which have the most benefit to you personally either by suiting your interests best or having a positive impact on your online presence not necessarily via traffic only. For instance Sphinn is less important for direct traffic but very good for my reputation. Also Mixx is not for traffic but I established my own SEO 2.0 sub-community (group) there with my peers.
- If you want to get traffic via social media use them like Domino: For instance I just need to submit a story toSphinn in oder to get stumbled and then mixxed and back again.
- Do not submit your own stories at social media communities unless they really condone it and you are a well known and/or respected community member there.
- Do submit stuff of your favorite bloggers and peers. Link them in your blog posts and befriend them where it does make sense. For instance befriending people on SU does only make sense if you want their reviews served on your SU page and it might cost you the traffic if after a while only your friends stumble you.Sphinn has only a rudimentary friends feature. While at Mixx, at Pownce and at BlogCatalog befriending people has only a few drawbacks it has major benefits and is really one of the main pillars of each of the sites.
Thursday, November 10, 2011
10 Habits of Highly Efficient Social Media Marketers
Labels: SMM, Social Media
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